Google explicitly prohibits businesses from soliciting or paying for fake reviews. If detected, Google can:

• Remove the fake reviews.
• Suspend or ban your Google Business Profile.
• Damage your business’s online reputation permanently.

Customers today are savvy. If your business has dozens of suspiciously similar, overly positive reviews, people may become skeptical. A loss of trust is hard to regain.

In many countries, buying fake reviews is considered deceptive marketing and can lead to legal action or heavy fines from consumer protection agencies.